When a 15-person facilities management company approached us, they'd never bid for NHS contracts. We helped them understand the NHS procurement framework, develop compelling case studies, and create a strong social value proposition. Their winning bid emphasized local supply chains, commitment to NHS staff wellbeing, and environmental sustainability. Key factors: they addressed every evaluation criterion explicitly, used data to back up claims, and demonstrated genuine understanding of NHS challenges. They've now successfully delivered year one and are bidding for framework extensions.