When contracts are awarded, buyers publish Contract Award Notices detailing who won and sometimes why. Study these religiously. Look for: winning bid values (are you pricing competitively?), evaluation score breakdowns (where do you need to improve?), and winning company profiles (what capabilities do they have that you lack?). Many buyers offer debrief sessions—always request one. The feedback is invaluable for improving future submissions. Keep a database of award notices in your sector to spot patterns and trends.