The Public Services (Social Value) Act 2012 requires public bodies to consider social value in procurement. This isn't just a box-ticking exercise—it's an opportunity to differentiate your bid. Focus on local employment, skills development, environmental sustainability, and community engagement. Quantify your commitments where possible: "We will employ 5 local apprentices" is stronger than "We will support local employment." Use the TOMs (Themes, Outcomes, Measures) framework to structure your approach.